What is a Fundraising Upsell and Why is it an Important Tactic?
November 2021 | by Beth Baumann
As the fall campaign season kicks into high gear, leading digital advocacy and consulting firm IMGE once again announced new hires at the growing firm, adding to an already impressive roster of top digital talent. IMGE is a full-service digital agency specializing in developing, managing and executing PR strategies for Fortune 500 companies, issue advocacy associations and a variety of national, state and local political campaigns.
New to the IMGE team this Fall are Arielle Cottrell, a new Senior Manager for Media Accounts, and Annie Aleman, Political Account Coordinator.
“It’s crunch time here at IMGE, not only because campaign season is heading down the home stretch, but many of our corporate customers have major projects going on as well. That’s why this announcement is so exciting at this time – we’re in an excellent position to keep delivering on our promises to our customers, and the addition of Arielle, Annie, and several interns will help us continue our successes,” stated IMGE Vice President Megan Foote.
In addition to Arielle and Annie, IMGE also welcomed three new Fall 2016 interns to help with the increasing workload. Conner Downard and Nate Chanski are both new Digital Marketing Interns joining the Political team, and Alex Smith is joining the Corporate team as a Digital Marketing Intern.
In other exciting news from Team IMGE, Kate Faherty, Senior Strategist for Email Marketing and Online Fundraising, recently participated in a panel discussion at Inbox Summit East, a one-day conference in Washington, D.C. that focused on the newest trends and most effective techniques for email marketing for brands, campaigns and associations. The event was hosted by Campaigns & Elections and Tech Wire Media, two leading technology conference producers in the Nation’s Capital.
While you're here, check out these related articles: