A non-profit came to us with the goal of generating national momentum on a major bill that was a top priority of the President. Of course, legislation requires more than just the President’s signature. We needed to build momentum in Congress, and that means educating and activating their constituents.
How we did it
First, we identified key districts where we thought we could move the needle. Next, we developed locally relevant content based on in-depth research for every district we targeted. Using that content, we ran a massive paid media program that drove constituents in our target districts to our advocacy hub, DriveAction. DriveAction bridges the gap between digital outreach and real-world action by making it easy for users to call or send letters directly to their legislators.
300,000+ Contacts to congressional offices via patch-through-calls and letters sent from DriveAction.
What we learned
Build your digital program to facilitate real-world action. The easier you make it for your audience to convert, the more conversions you’ll get. And when you choose your local targets carefully, you can make a national impact.
Fine print, for the nerds:
DriveAction enable your users to seamlessly contact their legislators on issues that matter; driving action that fuels change. From a single interface, your users can select whatever form of contact they are most comfortable completing - whether that’s an email, a social media post, or a telephone call.