Digital Strategy in a Recount: The Secret Ingredient Your Campaign Needs
April 2021 | by Anthony Pileggi
Contact: [email protected]
Alexandria, VA – Phil Cox, Chairman of the Board of the digital marketing and advertising firm, IMGE, announced today that Ed Gillespie has joined its Board of Directors. The move makes Ed Gillespie the first Republican National Committee Chairman to join and all-digital public affairs marketing, technology and advertising firm.
“Ed Gillespie brings senior leadership and influence that few other digital firms can match. Ed’s spent his career advising politicians, campaigns and corporations. His experience will be invaluable to IMGE,” Cox said. “Ed’s new role at IMGE allows our firm to expand new verticals in traditional corporate marketing and issue advocacy. Ed joining IMGE’s Board of Directors demonstrates the sea change of how influential digital marketing is in political campaigns and corporate America today. He’s an exceptional addition to our growing team.”
“The digital revolution has created new pathways for political campaigns and corporate America, and IMGE is on the cutting edge of it all,” Gillespie said. “Campaigns and corporations are turning to a digital-first approach because the results are eclipsing the older, more traditional methods. IMGE uses highly targeted, smarter technologies and strategies that are extremely effective, instead of the old ‘spray and pray’ guessing game. That’s why IMGE clients are not only winning, but breaking records.”
“Ed Gillespie brings senior leadership and influence that few other digital firms can match. Ed’s spent his career advising politicians, campaigns and corporations. His experience will be invaluable to IMGE.”
“I’m really happy to join the board at IMGE. Not only is it a great business model, but it’s a great group of people and that’s important to me. The corporate culture is positive, future oriented, and very collaborative. I am excited to be a part of it,” Gillespie concluded.
IMGE, founded in 2013 and based in Alexandria, VA, is a full service digital firm that specializes in designing and executing integrated digital-first public affairs, issue advocacy, and political campaigns. IMGE’s innovative leadership team, and all in-house operation, brings a best-in-class strategic vision to clients looking to reach target audiences with a digital-first approach.
In September, IMGE announced the addition of a new group of partners to lead the digital-first firm. Combined, they have decades of industry expertise and insights, shaped by directing online efforts for President Donald J. Trump, the Republican National Committee, and Fortune 25 companies. IMGE’s executive leadership team is:
Phil Cox, Chairman of the Board
Ethan Eilon, President
Megan Foote, Executive Vice President
Gerrit Lansing, Senior Partner
Gary Coby, Senior Partner
Marty Obst, Senior Advisor
Marie Sanderson, Senior Advisor
Before joining IMGE’s Board of Directors, Ed Gillespie has been a national and state party chairman, top White House and Congressional aide, Republican nominee for both the U.S. Senate and Governor in his home state of Virginia, and founder of three successful public affairs firms. Gillespie currently serves as Managing Director and Chairman of SVC Public Affairs.
As Republican National Committee chairman in the 2004 election cycle, Ed became the first GOP chairman to preside over his party’s winning the White House, House and Senate in 80 years. In 1984, he was a principal drafter of the Contract with America, which led to Republicans winning control of the U.S. House of Representatives for the first time in 40 years.
Ed served as Counselor to the President for George W. Bush at the end of his second term, a challenging time that included the financial market collapse and the surge of troops in Iraq as well as a highly lauded transition of presidential power between parties.
Ed has been successful in the private sector, providing strategic communications advice to CEOs and major corporations. He previously founded several successful public affairs businesses, including the bipartisan Quinn Gillespie & Associates, which from 2000-2014 was one of Washington’s top public affairs firms. At Quinn Gillespie, he advised companies on many high-stakes situations, including crises and transactions.
Ed serves on the board of America’s Kids Belong, a charitable organization that promotes adoption and foster care. He also serves on the board of the Republican State Leadership Committee, a political organization that helps to elect state legislative and statewide candidates across the country.
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