These Trends Will Drive Digital Marketing in 2019
Face-to-camera videos can be an effective tool to humanize your content and create a compelling personal connection between potential leads and your brand. Face-to-camera videos give your brand a face, a voice, and a personality. However, face-to-camera videos can also go horribly wrong — they can be awkward, appear forced, and end up missing the point entirely. You don’t want the video you spent weeks working on to end up looking like this:
Intimidated? Don’t worry — IMGE is here to give you some quick tips on how to avoid easy mistakes when making your face-to-camera content.
We know this sounds simple — but it’s an extremely important step to make sure your subjects feel comfortable and seem natural on film. Give your subject the script in advance in order to give them time to review their lines and get comfortable with the text. Let them know how long they will be talking, where you will be shooting, and what they need to wear — all these details may seem like common sense, but they help your subject feel comfortable and will lead to a higher quality video.
Your script will sound more natural if your subject is answering a question instead of reading from a script. Rephrase each line as a question and ask it back to your subject. This will engage them in the natural flow of a conversation and make them more comfortable. If you have the freedom to change the script, it can be helpful to let your subject use their own words instead of forcing them to say a script that doesn’t sound like them (but make sure they stay on message!).
Clothing and music affect how viewers will digest your content. It’s not all about the script — it’s important to factor in the look and feel of your video when deciding where, when, and how to shoot. Basically, if you are targeting manufacturing workers, make sure your subject isn’t wearing a tuxedo and a monocle!
It may seem obvious, but choosing the right location for your shoot is another critical aspect of a successful face-to-camera video. Choose a location that reinforces the messaging in your script and scout it beforehand — you don’t want to shoot somewhere you are getting constantly interrupted or the natural light makes it impossible to shoot a high quality video.
Don’t forget about how the video needs to sound. Some locations produce more background noise than others — scout your locations and plan accordingly! In addition to sound, lighting is extremely important. Be sure to factor in your location’s natural light and give yourself enough setup time to light the area properly for your subject in order to avoid poorly lit videos.
Intimidated by the ins and outs of making a high quality face-to-camera video?
Making a high quality face-to-camera video requires painstaking attention to every little detail. It takes long-term planning, multiple takes, and a commitment to getting things just right.
If you are working with a principal who doesn’t have time for “Take 51” on their schedule, hire a professional team. Our team of experts at IMGE can make videos like this in our sleep.
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