Digital Strategy in a Recount: The Secret Ingredient Your Campaign Needs
April 2021 | by Anthony Pileggi
Ethan Eilon & Megan Foote to Lead Growing Digital Agency
Phil Cox to Serve as Chairman
Gerrit Lansing & Gary Coby are Senior Partners
Marty Obst is Senior Advisor
IMGE Chairman and CEO Phil Musser announced today the addition of a new group of partners to help lead IMGE into the future. They are:
IMGE, a leading digital firm in the public affairs, corporate and political space, is now poised to rapidly expand its service, strategy, research, and tools with experience unmatched by any digital firm in the industry.
Combined, Ethan, Gerrit and Gary have over 30 years of experience in digital campaigns and advocacy. Ethan will assume the role of President while Gerrit and Gary will serve as Senior Partners. This group led the record-breaking digital advertising and fundraising efforts for the RNC in partnership with Trump for President.
Their learnings and insights running a $100M+ digital advertising effort that raised over $250M in 18 weeks will give corporate, public affairs, and political clients the edge when looking to reach and activate consumers and voters online.
Phil Cox, former RGA Executive Director, co-founder of 50 State, and CEO of Guidepost Strategies (GPS), will become Chairman of the Board. Megan Foote, currently a Vice President at IMGE, will assume the role of Executive Vice President and Chief Operating Officer, responsible for the day to day management of the firm. Marty Obst joins the team as a Senior Advisor.
Current Chairman and CEO Phil Musser will transition management of the firm at the end of September, when he assumes a new role as Senior Vice President for Communications at The Boeing Company.
“I couldn’t be more thrilled about the amazing team coming in to lead my agency, which is experiencing record growth due to great client service, a dynamic culture, and a commitment to winning for our clients. We have an awesome team led by Megan at IMGE today, and the addition of Ethan, Phil Cox, Gerrit, Gary and Marty will take the company to a whole new level,” said Phil Musser.
“Phil Musser has built IMGE into a best-in-class digital firm, and the addition of Ethan, Gerrit and Gary, three of the industry’s most experienced, innovative, and successful digital strategists, will only serve to enhance the experience for our clients and drive continued growth. I’m honored to serve as Chairman,” said Phil Cox.
“The new leadership team at IMGE also brings exciting opportunities for our existing staff, and I’m thrilled to announce two key promotions. Ashleigh Grant will assume the role of Vice President of Client Strategy and Matt Capristo will be Vice President of Ad Operations.
Ashleigh’s deep understanding of digital strategy and dedication to client success makes her the perfect person to ensure our clients keep winning across the board. Matt’s commitment to staying ahead of the curve on ad technology allows IMGE to lead the industry in placement, targeting, viewability, transparency and cost efficiency,” said Executive Vice President Megan Foote.
IMGE is a full-service digital agency founded in 2013. Based in Alexandria, VA, IMGE specializes in designing and executing integrated digital campaigns that reach audiences in a highly targeted, measurable, and cost-effective way. Our approach is holistic and combines aggressive goal-setting, platform-specific tactics, precise advertising, and ongoing optimization. The results have been a streak of big wins for our clients.
Rather than outsource, IMGE has in-house talent who are experts in their field and able to offer our clients a full suite of services, from creative to placement to website development.
With IMGE, you have access to the full team, which includes a dedicated project manager, cutting-edge designers, developers who create some of the best products in the industry, and a best in class suite of ad tech tools. We work fast, meet deadlines, and believe in transparency and constant open communication with our clients.
The polling industry is in crisis. At IMGE Insights we understand that a poll is only as good as the pre-production, methodology, creative thinking, and analysis that goes into it. IMGE Insights CEO Bryan Sanders manages every one of our client’s survey research projects from start to finish – designing the sample, writing the questionnaire, fielding the survey, cross-tabulating and weighting the data, analyzing the results, and presenting a summary of the data and its conclusions. Our commitment to our clients is second to none in the polling industry because our business is not a volume business. We take on a limited number of major corporate and political clients to make sure we get it right.
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