What is a Fundraising Upsell and Why is it an Important Tactic?
November 2021 | by Beth Baumann
IMGE, a digital advocacy firm that specializes in technology, targeted advertising, and strategy for Political, Corporate and Association clients today announced two new additions to their growing team — Anton Vuljaj and Katie Steiner — who will lead IMGE’s advertising and programmatic teams, respectively. Founded less than two years ago, IMGE has quickly emerged as one of the fastest growing digital advocacy firms in the country.
Vuljaj joins IMGE after spending three years with Google – where he helped oversee Political advertising outreach to government officials, candidates, campaigns, and issue organizations. Steiner joins IMGE from Match.com where she was responsible for all indirect inventory across Match’s 32 sites utilizing programmatic and exchange channels. Prior to joining Match.com, Katie worked at Time Inc and Intermarkets monetizing indirect inventory.
“The breadth of experience and skill sets that Anton and Katie bring to IMGE will be of tremendous benefit to our digital advocacy efforts,” IMGE co-founder Alex Skatell said today. “Being able to attract top talent from companies like Google and Match shows the level of excitement around the products we are developing and services we are offering our clients. This is an exciting time for our industry and we are committed to being at the forefront of the digital advertising space.”
IMGE co-founder Phil Musser added, “IMGE is at an important stage of growth and Anton and Katie will substantially enhance the value we deliver to clients daily. They share our vision of creating one of the world’s premier digital advocacy firms and we are thrilled to have them on the IMGE team.”
While you're here, check out these related articles: