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What We Are Reading This Month

Improving Office Culture and Building a Stronger Team

There are thousands of books about professional development out there. With topics ranging from leadership to productivity to working with various types of personalities, deciding where to start can be a bit overwhelming.

Don’t worry, we’ve got you covered.

Our senior staff has rounded up their top picks for this month, all of which relate to an important but often overlooked topic in the workplace: Improving office culture to boost team performance.

The Power of Habit By Charles Duhigg

Ethan Eilon, President

The key to building a more productive team is simple — change a few habits.

At its core, The Power of Habit illustrates how changing habits can have monumental effects on the inner workings of an organization. Duhigg demonstrates that habits aren’t concrete, and that disrupting just one or two habits snowball into larger waves of measurable change.

The Power of Habit serves as a manual to breaking the powerful habit loop and unlocking your team’s full potential.

At IMGE, we have been working to pinpoint opportunities to build positive habits throughout our company, such as scheduling daily standing meetings to help prioritize current and upcoming projects. Teams have quickly seen the organizational and productive benefits of instituting this one habit.

Powerful: Building a Culture of Freedom and Responsibility By Patty McCord

Megan Foote, Executive Vice President

Powerful book cover

If you find that your company spends a lot of time and money on traditional HR services and perks to motivate employees, but aren’t seeing much return on investment with their performance, this is a must-read for you.

In Powerful: Building a Culture of Freedom And Responsibility, Patty McCord suggests a much different approach to creating a culture of high performance and profitability. She suggests companies focus on developing an environment where staff is excited, innovative, and love where they work by limiting internal bureaucracy.

McCord shares insights from her experience helping build Netflix’s unique and high-performing culture which companies can and should apply to improve their culture and boost productivity.

As IMGE continues to grow and onboard new team members, growth with less bureaucracy is a top priority. To illustrate this, we recently implemented a “take what you need” PTO policy and are working to create a team environment where top culture values thrive organically.

Team of Teams By General Stanley McChrystal

Gerrit Lansing, Senior Partner

Team of Teams book cover

In this thrilling narrative that switches between dark, confusing days fighting Al Qaeda in Iraq in the mid-2000’s and a history of corporate America’s organizational evolution through the 20th century, McChrystal traces a new model for a new organization in a complex world.

The organizational concepts in Team of Teams can be translated across any industry. By practicing radical transparency so that all levels of the entire team understand the day-to-day mission and priorities you can push decision making down to the sergeant level.

Team of Teams offers a blueprint for structuring organizations to become adaptable to any scenario – which, as McChrystal argues, should be the primary focus of all companies and organizations today.

Following that blueprint, we restructured IMGE at the end of 2017 into a team of teams where each team possesses all the necessary tools to service client needs and can create comprehensive solutions that solve problems. No more silos where work is handed off between one section of the company to another. Each team is adaptable, informed and empowered to act at whatever speed necessary.

Radical Candor By Kim Scott

Ryan Lyk, VP of Client Services

Radical Candor book cover

Since childhood, we are taught to live by the Golden Rule, but it could be making us terrible managers. Radical Candor turns conventional management on its head and explores the concept that being a good boss requires two things: caring personally and challenging directly.

Doing neither is catastrophic, but doing both allows managers to build better relationships with their coworkers and create a stronger, more cohesive team.

Applying the ideas in Radical Candor creates a culture of feedback, both praise and criticism, which in turn produces a higher quality of work.

We have implemented radical candor at IMGE through peer-rated mock presentations. During these mock presentations, staff members review another team’s performance before the team presents to an actual client. It has increased employee confidence while presenting, and has helped to identify team strengths as well as potential areas for growth.

About IMGE:

IMGE is a full-service digital agency at the intersection of politics and issue advocacy. Since 2013, IMGE has been designing and executing campaigns that reach audiences in effective ways, using a holistic approach to digital strategy. IMGE combines aggressive goal-setting, platform-specific tactics and creative, targeted advertising, and ongoing optimization to meet clients’ digital needs. Follow IMGE on social media to stay up-to-date on the latest information.

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Thanks for Reading

We invite you to learn more about what we do and meet our team!

Phil Cox
Phil Cox
Gerrit Lansing
Gerrit Lansing
Gary Coby
Gary Coby
Ethan Eilon
Megan Foote
Megan Foote
Marty Obst
Marty Obst
Marie Sanderson IMGE
Marie Sanderson
Bob Busick
Sarah Heidlberg
Erin Helms
Madison Morris
Maria Springs
Richard
Ryan Lyk
Ryan Lyk
Gabriel Egan
Anfon Ha
Josh Mahan
Zach Stites
Alex Boedigheimer
Emily Karrs
Emily Karrs

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108 S Washington St, Alexandria, VA 22314

Phil Cox
Phil Cox
Gerrit Lansing
Gerrit Lansing
Gary Coby
Gary Coby
Ethan Eilon
Megan Foote
Megan Foote
Marty Obst
Marty Obst
Marie Sanderson IMGE
Marie Sanderson
Bob Busick
Sarah Heidlberg
Erin Helms
Madison Morris
Maria Springs
Richard
Ryan Lyk
Ryan Lyk
Gabriel Egan
Anfon Ha
Josh Mahan
Zach Stites
Alex Boedigheimer
Emily Karrs
Emily Karrs