The Journal

Smart insights on all things digital strategy. The IMGE Journal is your hub to stay up-to-date on an ever-changing industry.

What is Parler? Conservative Twitter or Something More?

November 2020 | by Michael Hennessy

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3 Common Political Digital Marketing Mistakes and How to Fix Them

October 2020 | by Madison Morris

With Election Day right around the bend, your digital feeds are probably starting to flood with political campaign content. And – let’s be honest – some ...

how to write a digital marketing case study

4 Essential Tips for Writing a Digital Marketing Case Study

October 2020 | by Meagan McEvily

Do you want to write a killer digital marketing case study? You’re in the right place. A case study is the proof you offer ...

Navigating a TikTok Ban: 3 Easy Ways for Brands to Adapt

September 2020 | by Jessica Nelson

Brands have been taking advantage of TikTok’s ability to capture the attention of Gen Z users. But TikTok marketing may come to an abrupt ...

What Do Online Advertisers Know About Me?

August 2020 | by Olivia Fisher

We’ve all experienced it. We search for something online, or visit a product page, and for the next week we can’t escape online ...

How We Used 250ok to See If Our Subscribers Are Actually Reading Our Emails

August 2020 | by Michael Hennessy

When you’re looking at the performance of your email marketing efforts, you can see how many users opened, and how many clicked. But have ...

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