The Journal

Smart insights on all things digital strategy. The IMGE Journal is your hub to stay up-to-date on an ever-changing industry.

How Should Political Digital Marketers Use AI?

October 2023 | by Emily Karrs

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Should you try a password-protected donation page?

Should You Add a Password to Your Donation Page?

September 2023 | by Conner Downard

Every marketer knows it’s a best practice to reduce friction for your audience. The more barriers you put between your user and the transaction, ...

Cracking the Code on Unicode Characters

June 2023 | by Courtney Weaver

Ever wonder why some of the social media posts you see or texts you receive look…different? No, we’re not talking about green texts ...

Why Conduit Fundraising Will Be the Killer App in 2024

June 2023 | by Conner Downard

The political fundraising landscape is set to be revolutionized in 2024, with conduit fundraising via the WinRed platform emerging as the game-changer. What is conduit fundraising? ...

Digital Marketers: It’s Time to Say Goodbye to Best Practices

April 2023 | by Conner Downard

For too long, digital marketers have been content to let “best practices” guide their strategy. 2022 saw unprecedented frustration around political fundraising. At IMGE, we see ...