The Journal

Smart insights on all things digital strategy. The IMGE Journal is your hub to stay up-to-date on an ever-changing industry.

Our 2020 Digital New Year’s Resolutions

December 2019 | by James Desio

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The 5 BIG Numbers That Define Holiday Advertising

December 2019 | by James Desio

Everyone gets excited for Santa and his reindeer — especially huge corporate advertising departments. Competing with bigger advertisers for space can feel like a lost cause. ...

A Subject Line is Not a Title

November 2019 | by Megan Holcombe

Email subject lines are kind of like a first date – if they aren’t very good, things probably aren’t going any further. On the ...

4 SMS Marketing Techniques to Steal from the Presidential Candidates

November 2019 | by Madison Morris

Should you use emojis in your SMS marketing? If you’re running for president, apparently not. That’s one of the many patterns we observed ...

IMGE Study: How the Presidential Contenders Are Using SMS

November 2019 | by Madison Morris

Short Message Services (SMS) came to the forefront of campaign tech last cycle, but digital marketers are still tinkering with the best way to use ...

What Do Online Advertisers Know About Me?

October 2019 | by Aaron Summers

We’ve all experienced it. We search for something online, or visit a product page, and for the next week we can’t escape online ...

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