The Journal

Smart insights on all things digital strategy. The IMGE Journal is your hub to stay up-to-date on an ever-changing industry.

4 SMS Marketing Techniques to Steal from the Presidential Candidates

November 2019 | by Madison Morris

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IMGE Study: How the Presidential Contenders Are Using SMS

November 2019 | by Madison Morris

Short Message Services (SMS) came to the forefront of campaign tech last cycle, but digital marketers are still tinkering with the best way to use ...

What Do Online Advertisers Know About Me?

October 2019 | by Aaron Summers

We’ve all experienced it. We search for something online, or visit a product page, and for the next week we can’t escape online ...

Top 4 Reasons You Should Use Animation in Your Digital Marketing

October 2019 | by Corinne Clark

In the visual world of digital media, we’re always trying to go the extra mile to catch the attention of our viewers. One of ...

Why You Should Segment Your Email List

October 2019 | by Eddie Stamper

When it comes to email list size, quality is much more important than quantity. Building a 100,000-person list may impress your boss or clients, but ...

How the Democratic Primary Rules Changed the Way Candidates Spend on Digital

September 2019 | by James Desio

An unprecedented number of candidates. New Democratic debate rules. These factors have changed the whole dynamic of the presidential primary — especially in the digital space. ...

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