IMGE Journal

IMGE Journal

Now that the dust has settled on the 2018 Election, it’s time to look more deeply into the impact of sender names. It’s a small, yet often overlooked aspect of an email campaign. Do email campaigns perform better when using the candidate as a sender name or the campaign staff?

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Beginning in 2017, IMGE supported John James with digital strategy and infrastructure as he built his campaign following and raised enough money to wage a serious 2018 midterm challenge to Senator Debbie Stabenow. This is our case study on how James powered a grassroots campaign with small-dollar...

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Who spent the most on Facebook ads in the run-up to midterms? We took advantage of Facebook’s new Ad Archive Report to find out. Using data from October 28-November 3, we broke down who’s spending the most, what they’re spending it on, and what their midterm strategy is based on information...

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Phil Cox
Phil Cox
Gerrit Lansing
Gerrit Lansing
Gary Coby
Gary Coby
Ethan Eilon
Megan Foote
Megan Foote
Marty Obst
Marty Obst
Marie Sanderson IMGE
Marie Sanderson
Bob Busick
Erin Helms
Madison Morris Business Development Manager
Madison Morris
Richard
Ryan Lyk
Ryan Lyk
Gabriel Egan
Anfon Ha
Josh Mahan
Zach Stites
Alex Boedigheimer
Emily Karrs
Emily Karrs
Ashleigh Grant
Mike Chenderlin
Mike Chenderlin