The Journal

Smart insights on all things digital strategy. The IMGE Journal is your hub to stay up-to-date on an ever-changing industry.

How to Work from Home During the Coronavirus Outbreak

March 2020 | by Megan Holcombe

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Our 2020 Digital New Year’s Resolutions

December 2019 | by James Desio

It’s almost that time of year again. You know, the time of year when people get new gym memberships and set wildly ambitious exercise ...

The 5 BIG Numbers That Define Holiday Advertising

December 2019 | by James Desio

Everyone gets excited for Santa and his reindeer — especially huge corporate advertising departments. Competing with bigger advertisers for space can feel like a lost cause. ...

A Subject Line is Not a Title

November 2019 | by Megan Holcombe

Email subject lines are kind of like a first date – if they aren’t very good, things probably aren’t going any further. On the ...

4 SMS Marketing Techniques to Steal from the Presidential Candidates

November 2019 | by Madison Morris

Should you use emojis in your SMS marketing? If you’re running for president, apparently not. That’s one of the many patterns we observed ...

IMGE Study: How the Presidential Contenders Are Using SMS

November 2019 | by Madison Morris

Short Message Services (SMS) came to the forefront of campaign tech last cycle, but digital marketers are still tinkering with the best way to use ...

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