IMGE Journal
2018 Election Digital Ad Spend: GOP Favored Google, Dems Favored Facebook
Political entities spent over $4 billion on ads between local broadcast, cable, and digital. Here's how the two parties spent on digital - and what that reveals about their strategic priorities. Read mo...
How Sender Names Impact Your Email Fundraising
Now that the dust has settled on the 2018 Election, it’s time to look more deeply into the impact of sender names. It’s a small, yet often overlooked aspect of an email campaign. Do email campaigns perform better when using the candidate as a sender name or the campaign staff?
John James Case Study: Let’s Fly MI
Beginning in 2017, IMGE supported John James with digital strategy and infrastructure as he built his campaign following and raised enough money to wage a serious 2018 midterm challenge to Senator Debbie Stabenow. This is our case study on how James powered a grassroots campaign with small-dollar...
The Top Spenders on Facebook Ads of the 2018 Toss-up Races
How much were candidates in toss-up races spending on Facebook ads, and what ads were they spending their money on? Here's how much the 45 toss-up races spent from May-November 2018. R...
Meet the Top 10 Spenders on Political Ads the Week Before Midterms
Who spent the most on Facebook ads in the run-up to midterms? We took advantage of Facebook’s new Ad Archive Report to find out. Using data from October 28-November 3, we broke down who’s spending the most, what they’re spending it on, and what their midterm strategy is based on information...
