How We Made Our Prospecting Proofing 83% Faster with AI

Email proofs are an important part of any email marketing workflow. That final check with the client ensures that all links are correct, all HTML is error-free, and the rendered email matches their creative expectations.

But when you are sending email in bulk like we do for our email prospecting programs, proofing takes up a lot of back and forth.

The Challenge: Streamline and Organize Mass Email Proofing

Traditionally, our team manually composed emails forwarding direct proofs from Iterable to clients for approval. While manageable on a small scale, this becomes highly time-consuming when multiple clients submit bulk content daily.

We knew we could do it better. So our marketing team turned to Replit.

Our Solution: Build a Custom AI-Powered Email Proofing App

We built an app split into sections for each of our prospecting entities to keep things organized.

Then, we synced it to our team's Gmail accounts. This allowed the app to directly compose personal drafts for deployment.

The app pulls the proof directly from Iterable, formats it into a clear, organized email draft, and adds the client's information automatically.

The Impact: Faster, More Organized Email Proofing

Metrics Block

• 83% reduction in proofing prep time
• 12 mins saved per proof email
• 5 hours saved per week
• 100% organized client communication

Our proofing workflow is now streamlined, organized, and much faster. Clients get cleaner, more professional proof emails, and our team saves significant time on administrative tasks.

Ready to streamline your email workflows with AI? Let's talk about how IMGE can help.