How We Cut Subscription Management from 70 Actions to 2 with an AI-Powered App

Ever wonder why it seems to be so hard to unsubscribe from bulk email lists? Part of the reason why is that bulk senders often manage multiple sending domains — and they need to manually suppress you in each one.

The Problem: Email Suppression Management Takes Too Long

Within our email prospecting programs, suppression requests require management across 35 active sending domains, and execution can take 1-2 hours of manual work for each suppression request.

When a request is sent, the contact must be added to a suppression list and unsubscribed from every email sending channel across all 35 individual projects, a total of 70 individual manual actions.

It was repetitive and time-consuming — so our marketing team cracked open Replit and started building a better solution.

Our Solution: Build a Custom AI-Powered App with Replit

We built a lightweight internal app in Replit to automate the two actions associated with a suppression request. The app taps into Iterable's API to send the same actions previously done manually to all 35 sending domains at one time.

With Replit, we were able to build a custom internal tool that was:

SECURE: New sending domains can be added, edited, and deleted in the app, so the tool can grow with our prospecting program.

ADAPTABLE: We used Google OAuth and Gmail API for secure authorization, scoped to IMGE emails.

FAST: Replit let us prototype and iterate quickly without heavy DevOps. Their Agent feature accelerated boilerplate and wiring so we could focus on workflow logic and UX, getting us to a minimum viable product in about one month.

The Impact: A Streamlined Email Suppression Workflow

Metrics Block

• 98% reduction in prep time
• 58 mins saved per run
• 3 weeks of work saved per year

Thanks to our team's use of AI, unsubscribing a recipient from all of our sending domains is now just as user-friendly from the backend as from the front.

Want to work with us on building AI-automations for your custom workflows? Contact IMGE today.