LISTEN: EVP Courtney Weaver Talks Political Influencer Marketing on the Campaign Trend Podcast

Does influencer marketing belong in politics? At IMGE, our Executive VP Courtney Weaver is out there leading the conversation on why it's a key part of the media mix for campaigns.

She joined Eric Wilson on the Campaign Trend Podcast to cut through the hype and get real about how creators are shaping campaigns for candidates and organizations.

Influencers: Not Just Kardashians

When people hear "influencer," they think of Kim Kardashian or Dave Portnoy. Courtney's take? In campaigns, influencers look a little different.

"Really, it's any trusted voice who can move the needle with a specific audience. It could be a teacher, a veteran, a small business owner, a mom. Mom influencers are huge out there in this space right now."

That authenticity is what makes them so powerful. Voters listen when the voice is one they already trust, and that message lands a lot better than another banner ad.

That's why IMGE built an entire offering around influencer marketing: Impact Creators Studio.

Because influencer marketing works. It turns word-of-mouth into a force multiplier for campaigns. It makes persuasion personal. And it helps explain complex issues in plain language that actually sticks.

These influencer voices aren't a replacement for paid campaigns — they're a complement. They reinforce social proof, they amplify reach, and they make your message feel authentic.

Influencer marketing is the modern version of grassroots surrogates. Except now, the kitchen table has gone digital — and it reaches thousands, even millions.

At IMGE, we're proud to be ahead of the curve, helping campaigns tap into trusted voices that move voters.