Case Study
IMGE × FlowCorps
Customer Value & Acquisition Analysis
The Brand
FlowCorps Studios
FlowCorps is a premium pilates and tread studio brand with locations across the Triangle, NC and San Diego. Known for their refined aesthetic and high-energy classes, FlowCorps needed a paid media partner who could match their brand quality while driving measurable customer acquisition.
Locations
Triangle NC & San Diego
Modalities
Reformer, Mat & Tread
Positioning
Premium Boutique
What We Did
The Strategy
IMGE deployed a paid media strategy designed to acquire high-value members — not just trial sign-ups. The goal: drive sustainable, recurring revenue across two distinct markets.
Paid Media Acquisition
Full-funnel campaigns across Meta, Google, and programmatic display targeting fitness-interested audiences within studio radii. Intro offers as the entry point, designed to convert to memberships.
Market-Specific Creative
Distinct creative strategies per market — brand awareness for San Diego's new studio launch, and conversion-focused retention creative for the established Triangle locations.
Data-Driven Optimization
Revenue attribution at the customer level, connecting ad spend to actual studio purchases. Real-time ROAS tracking and creative testing to maximize return per dollar.
June 2024 — September 2025
The Results
Revenue Generated
Lifetime ROAS
Customers Acquired
$118K
Invested
6.6% of studio revenue
Revenue Share
3.49x
Triangle ROAS
By Location
Market Deep Dive
Triangle, NC
Top Products by Revenue
Pilates + Tread Membership: Unlimited — 3 Month Commitment
$13,262
All Inclusive Credit Package: Summer 2025 — 25 Classes for $450
$9,000
Pilates + Tread Membership: 8 Classes — 3 Month Commitment
$7,911
All Modality Membership: 8 Classes — Grandfathered Rate
$7,582
Pilates + Tread Membership: 4 Classes
$6,184
San Diego, CA
Top Products by Revenue
New Client Intro Offer: 3 Classes for $45
$6,262
Founding Reformer + Mat Pilates Membership: 12 Classes/Mo
$3,225
Founding Reformer + Mat Pilates Membership: 8 Classes/Mo
$2,625
San Diego Founding Membership: Mat Pilates Unlimited
$2,470
Founding Membership: Reformer + Mat Pilates Unlimited
$2,030
Newer market — ROAS expected to rise as members mature
The Triangle's stronger ROAS reflects a full customer lifecycle — intro to repeat purchase to membership renewal. San Diego is following the same trajectory, with compounding value expected as members mature.
Paidmediaisnotjustdrivingintrooffers.Itisacquiringmemberswhostayandcontinuepurchasing,makingadvertisingascalableandprofitablechanneltosupportongoingstudiogrowthandnewmarketexpansion.
— Olivia Fisher
Key Takeaways
What the Data Shows
FlowCorps shows how paid-acquired users converted into multi-month memberships, and performance data from their first market directly shaped a faster, smarter launch in their second.
Paid media doesn’t just drive trial — it acquires high-value customers. These users consistently converted into multi-month memberships, turning acquisition spend into compounding recurring revenue.
Time in market matters. Brace yourself for modest returns early and invest in the program. As members renew month-over-month, lifetime value grows and ROAS follows.
One market’s learnings become the next market’s head start. Performance data from FlowCorps’ first market directly shaped the launch strategy for their second, shortening the ramp and applying proven acquisition patterns before a single ad went live.
The result: a repeatable, scalable growth engine. The longer paid media runs, the more efficiently it works. What we built for FlowCorps is now a replicable playbook — and the same compounding logic applies to any brand ready to invest in paid acquisition for the long term.
See What We Can Do
Ready to turn paid media into a scalable growth engine for your brand?