Back to Journal
Impact Creators Studio
How We Drove 150K+ Impressions—and 50+ New Customers—with Local Influencers
Hyper-Local Influencer Marketing for Wellness
July 8, 2024•1 min read•Impact Creators Studio Team

To support the launch of a new rhythm-based yoga class, FlowCorps needed more than ads—they needed authentic buzz.
The Challenge
FlowCorps was launching a new rhythm-based yoga class and needed to generate authentic local interest beyond traditional advertising.
Our Approach
We activated a hyper-local influencer campaign across Raleigh-Durham, partnering with micro and mid-tier creators who aligned with FlowCorps' wellness, wholeness, and strength values. Through GRWM-style content, class passes, and curated events like "Feel the Beat," we sparked meaningful engagement and user-generated content.
Results
The results? 15+ influencer posts, 150K+ Instagram impressions, and 50+ class signups from referral traffic alone.