How We Built an Army of Engaged Advocates for a Fortune 200 Company

IMGE worked with a Fortune company to create a centralized advocacy hub aimed at engaging the brand's most enthusiastic supporters.

By segmenting the audience based on interests, geography, and demographics, IMGE developed tailored content blogs and implemented a multi-step automated marketing funnel for onboarding new users.

This strategy led to a 160% growth in the database and an 85% improvement in conversion rates for advocacy actions.