IMGE Digital
How We Grew a Fortune 500 Company's Followers by 431% with Social-First Content
Building Audience-First Content Strategy
Our client's internal team lacked the bandwidth to create regular, audience-first content. So IMGE partnered with their comms team to outline clear goals, develop messaging pillars, and build a brand guide tailored to social.
The Challenge
The Fortune 500 company's internal team didn't have the capacity to create consistent, audience-focused social media content.
Our Strategy
From there, we delivered weekly creative packages across LinkedIn and X, including evergreen policy updates and a top-performing weekly series. The series shared information on the company's main assets in a fun, engaging way, and encouraged employees and community members to stay tuned in to when their location would get a highlight.
Outstanding Results
Since our partnership began, performance has improved significantly:
- 431% increase in followers
- 997% increase in video views
- 6.2% average engagement rate on LinkedIn