Bringing IMGE's AI-Powered Creative Vision to the C&E Creative Summit

Mark your calendars: on September 25th in Washington, D.C., some of the sharpest political minds in the business will gather for the annual Campaigns & Elections Creative Summit. And our very own Emily Karrs, Creative Director at IMGE, will be right there on stage sharing how AI is transforming political creative.

Why This Moment Matters

Emily doesn't mince words: this is the most revolutionary year she's ever seen for creatives.

"My creative processes haven't just evolved — they've been completely transformed by AI. It's hard to think of a more revolutionary year for creatives than this one. AI efficiencies have multiplied the scale and skill of our team. We're able to build more variants in more styles for more platforms more quickly for our clients."

In other words: the old playbook is out. Campaigns can't afford to pass up the power that AI tools unlock for creatives. Thanks to AI efficiencies, our team can rapidly test, iterate, and uncover what actually connects with voters.

The IMGE Difference: AI-Powered Creative That Works

Our philosophy is simple: your favorite creative isn't always your best creative. The content that works — that holds attention, drives clicks, and moves voters to act — is the content that wins.

It's often the simplest, most direct creative.

That data-driven obsession is exactly what has set IMGE apart. It's also why our work has been recognized with two national awards for our use of Generative AI for creative work. We're not just dabbling in AI; we're scaling it, systematizing it, and using it to unlock performance for our clients every single day.

Emily will bring that message to the Summit: take smart risks, measure everything, and use AI to build faster, smarter, and bolder creative.

We couldn't be prouder to see her representing IMGE — and we can't wait to see how AI-powered creative continues to shape the future of political storytelling.