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How We Grew the National Fundraising Audience for a National Political Committee

Expanding small-dollar donor networks through digital prospecting

January 25, 20241 min readIMGE Digital Team
How We Grew the National Fundraising Audience for a National Political Committee

We partnered with a national political committee to help them grow their small-dollar donor network with a sophisticated digital prospecting campaign.

Using our proprietary data ecosystem, we identified and contacted over 2 million possible supporters with up to 60 individual campaign deployments per month.

And the targeting worked: We added an average of over 500 new donors per month to their email program during the 2024 cycle.