How we grew Rand Paul's digital fundraising 71.13%... in an off-year.

In a competitive political landscape, IMGE helped Senator Rand Paul achieve record-breaking digital fundraising success in 2024—even without being on the ballot.

We shifted from one-off asks to cultivating recurring donors. We expanded engagement through timely updates and innovative AI-driven merch. And we optimized lead acquisition for long-term ROI.

As a result, the campaign saw a 71.13% increase in total digital fundraising.

Best of all? Monthly recurring donations skyrocketed by 776%, ensuring sustained financial support beyond a single election cycle.