How We Drove a 1375% Increase in Revenue by Isolating One Variable

IMGE partnered with Club for Growth Action to optimize their digital fundraising through rigorous experimentation on WinRed donation pages. By testing custom CSS landing pages against default designs, IMGE demonstrated the power of superior design and user experience in driving donations.

The results were striking—custom-designed pages led to a 1,375% increase in total funds raised and a 650% higher conversion rate compared to standard pages. This experiment underscored the critical role of optimized user interfaces in maximizing digital fundraising success.