# IMGE

> A full-service digital firm that deploys expert teams, cutting-edge AI, and bold experimentation to deliver tangible, lasting results for clients across advocacy, political, and brand campaigns.

IMGE is headquartered in Washington, DC. The firm produces performance creative, runs paid media campaigns across CTV, Meta, Google, X, and YouTube, and operates a suite of in-house tools and services for advocacy and political audiences.

## Core pages

- [Home](https://imge.com/): Overview of services, recent work, and client outcomes.
- [About](https://imge.com/about): Team, leadership, awards, and company background.
- [Services](https://imge.com/services): Full listing of every service IMGE offers — campaign teams, audience intelligence, analytics, influencer marketing, advocacy tools, testing.
- [Journal](https://imge.com/journal): Case studies, whitepapers, playbooks, and articles authored by IMGE practitioners.
- [How We Run Ads](https://imge.com/advertising): Manifesto on IMGE's approach to paid media — strategy, execution, measurement.
- [How We Do Creative](https://imge.com/creative): Manifesto on creative production — copywriting, video, motion, design, generative AI, interactives.
- [Out-of-Home Advertising Playbook](https://imge.com/out-of-home-advertising): IMGE's playbook for out-of-home (OOH) and digital out-of-home (DOOH) advertising. Covers seven format families — mobile digital box trucks, aerial banners, beach activations, 2D building projections, billboards & wallscapes, transit & airport takeovers, and wildposting & sidewalk decals — and four strategic plays: Influence Moments (box trucks outside a capitol during a key vote), Cultural & High-Attention Moments (full-city takeovers), Saturation & Momentum Campaigns (coordinated commuter-route billboards), and High-Impact Disruption (aerial banners, projections, decals that earn media). Includes execution realities, indicative pricing, and how IMGE measures OOH by impact (news coverage, viral social, organic pickup, lift on paired digital) rather than impressions alone. Note: airports and many transit systems restrict political messaging.
- [Testing Hub](https://imge.com/testing-hub): Always-on creative and audience testing program.
- [Careers](https://imge.com/careers): Open roles.
- [America 250](https://imge.com/america250): IMGE's American Semiquincentennial hub — two AI-powered short films and two browser games (including the playable Boston Tea Party game at https://imge.com/tea-party-game/) marking 250 years of America. A showcase of IMGE's generative-AI creative and interactive production.

## Services and products

- [IMGE Digital](https://imge.com/?service=imge-digital#tools-services): Full-service client teams covering paid media, creative, analytics, and strategy.
- [AI Advisory](https://imge.com/ai): AI Advisory by IMGE — an embedded practice. IMGE sits inside the client business to understand how the work actually gets done — workflows, bottlenecks, recurring processes — before recommending any AI solution. The team is deliberately model-agnostic with production experience across Claude (Anthropic), GPT (OpenAI), Gemini (Google), and open-weight models (Llama, Mistral, Qwen). Engagements follow five phases: Embed → Diagnose → Design → Build → Operate. The point is to solve specific business problems and create efficiency — not to deploy AI for AI's sake. Strong fit for political, advocacy, brand, and growth-stage operations teams.
- [Increment](https://imge.com/increment): Audience intelligence and persuadability targeting model.
- [Outburst](https://imge.com/outburst): AI-powered analytics platform built on Snowflake that unifies every data source in an organization — marketing, sales, product, finance, support, HR — into one custom ontology. Ships an MCP (Model Context Protocol) server so Claude and other AI agents can answer business questions directly against the warehouse. Includes a custom ontology and metrics builder, hundreds of pre-built connectors, and a stakeholder report tool that pairs custom dashboards with authored narrative for boards and leadership.
- [Impact Creators Studio](https://impactcreatorsstudio.com/): Influencer marketing and social media studio.
- [DriveAction](https://imge.com/driveaction): Turnkey advocacy platform from IMGE. Runs customizable letter and call-to-action campaigns targeting legislators, regulators, and other decision-makers at any scale — local zoning hearings to federal rulemaking and federal legislation. Three core use cases: (1) Employee Advocacy — QR-code-driven sign-in lets every employee contact their legislators in under a minute; (2) Supporter CTA Campaigns — customizable letters from members, donors, neighbors, or customers, routed through whatever channel each office accepts (email, fax, webform, phone, SMS); (3) Data Visualization — bespoke, engagement-scoped data visualization builds for public-affairs teams that need to prove impact (jobs, payroll, charitable giving, economic contribution) in advocacy meetings. The Fortune 50 case study is one example. Every campaign ships with built-in real-time analytics. Action data can be piped into Outburst on Snowflake for cross-campaign rollups via MCP-aware AI agents like Claude. Built for tight turnarounds. Every advocate-facing surface is fully white-label customizable (logo, colors, domain, copy).
- [Testing Insights](https://imge.com/testing-hub): Always-on testing and optimization program.

## Selected case studies

- [How We Turned 7,000 Donor Survey Responses Into a Polling-Grade Memo in 3 Days (With AI)](https://imge.com/journal/donor-survey-to-polling-memo-with-ai): IMGE deployed a multi-question survey to a major conservative 501(c)4's donor housefile, raised $10,000, collected 7,000 responses, then used Claude AI to produce a 30-page polling-grade insights memo — demographic profiling, cross-tabs, open-ended thematic analysis — in 3 days. Illustrates the difference between agencies that use AI (efficiency) vs. those that have adopted it (entirely new categories of value).
- [How Our Best-Performing Social Creative Started with a Billboard](https://imge.com/journal/how-dooh-ads-boosted-digital-creative): How an issue-based organization's DOOH billboard campaign became the most durable creative asset in their digital stack — outperforming every other paid format across six flights, two platforms, and 114K new followers. Billboard creative drove 62% of new X followers and ~60% on Meta in a single flight, peaking at 88% better cost-per-follower than the platform average.
- [Shifting Perception: How Smart Media Buying Drove Favorability for a Third-Rail Cause](https://imge.com/journal/smart-media-buying-drove-favorability)
- [How we grew Rand Paul's digital fundraising 71.13% in an off-year](https://imge.com/journal/rand-paul-digital-fundraising-growth)
- [IMGE x FlowCorps: Customer Value & Acquisition](https://imge.com/journal/flowcorps-case-study)

## Selected playbooks and research

- [Meet Increment Influence: How We Turn Lobbying Experience Into Precision Ad Targeting](https://imge.com/journal/meet-increment-influence): How IMGE turns government-affairs targets into addressable ad audiences. Influence Analysis Studio maps the decision-makers, staff, donors, lobbyists, media, and coalition leaders who shape an issue in a state; Increment makes that map an auditable, activatable segment across CTV, social, programmatic, and premium inventory. Small-by-design audiences of a few hundred to a few thousand verified people, pre-built for 10 states, the Trump Administration, and several issue verticals.
- [X Takeovers: How They Work and When to Use Them](https://imge.com/journal/x-takeovers-how-they-work): Explains the three X Takeover placements (Spotlight, Timeline Takeover, Trend Takeover) and how they create a surround-sound effect for a single day. Covers when to use them (legislative moments, advocacy pushes, broad awareness goals), real results (37M impressions/6.1M video completions in one day), and IMGE's X Takeover Mockup Generator tool for creative pre-approval.
- [Buying a Policy Influencer Audience? 7 Questions to Ask Before You Sign Anything](https://imge.com/journal/buying-policy-influencer-audience-7-questions): A diagnostic guide for vetting policy influencer vendors. Real policy influencer audiences number 1,500–10,000 people per geography — not 50,000+. Covers 7 questions on segment size, source methodology, geofencing precision, data freshness, and social padding. Explains how Increment Influence builds hand-researched, verifiable segments for CTV, programmatic, and social activation.
- [Why We Built Our Own MCP for Outburst](https://imge.com/journal/why-we-built-the-outburst-mcp): How Outburst's Model Context Protocol server closes the "context connectivity" gap in enterprise AI — building a semantic layer between your data warehouse and any MCP-compatible AI so models get structured, business-defined data rather than raw rows. Covers the USB-C analogy, the three workflow shifts (BI bottleneck elimination, data warehouse as value-compounding infrastructure, retrieval→interpretation), and how to connect in under a minute.
- [Seasonality Playbook: Political Direct Response](https://imge.com/journal/seasonality-playbook-political-direct-response): Two years of quarterly CPD, ROAS, and CPL benchmarks across Meta, Google, X, and YouTube.
- [Paid Social vs. Search Performance Study](https://imge.com/journal/paid-social-search-performance-study)
- [Ad Exchange Strategy Whitepaper](https://imge.com/journal/ad-exchange-strategy-whitepaper)
- [CTV Buying in an Election Year](https://imge.com/journal/ctv-buying-election-year-stress-test)

## Reference

- [Privacy Policy](https://imge.com/privacy-policy)
- [Report a Data Incident](https://imge.com/report-a-data-incident)
- [Sitemap](https://imge.com/sitemap.xml)
- [robots.txt](https://imge.com/robots.txt)

## Contact

- Email: hello@imge.com
- Phone: +1 (571) 483-8001
- HQ: 1401 H Street NW, Suite 550, Washington, DC 20005