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January 2021 | by Megan Holcombe
In this episode of IMGE’s new digital marketing show, Per My Last Email, discover what unique marketing techniques Mike Bloomberg experimented with and just how much Bloomberg spent throughout the duration of his campaign.
What did Bloomberg’s campaign do that was different? They weren’t afraid to try new things. Apart from overflowing your television screen with ads, Bloomberg’s campaign tapped into influencer marketing and paid user-generated content. Bloomberg spent at least $500 million dollars throughout his campaign, $1.5 million of which went directly to influencers. All in all, the campaign’s ad buys averaged a whopping $5.6 million a day.
Though Mike Bloomberg dropped out of the 2020 presidential race, his unique marketing tactics serve as a prime example on how to stand out in a crowded field of candidates, and not allow your advertising to get lost in the noise.
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