How it works:
Think of an application as a device-specific, interactive experience of your brand. Custom applications can make use of the unique capabilities of each device, making it possible to tap into cutting-edge digital trends: AR/VR, smart devices, voice technology, geolocation, biometrics, and more.
And remember: apps aren’t just for phones. Think about whether you need to reach your users directly on other devices such as tablets, smart speakers, or wearables. Whether your app is for internal or external use, you have the ability to create a completely custom digital experience for your users on any device.
The percentage of time mobile users spend in apps. Only 13% of users’ time was spent in a web browser.
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