How it works:
Great design requires context. Every branding project begins with a phase dedicated to building that context: brand exploration. During this phase, we take a deep dive on the goals and mission of your organization with you.
Next, we will identify key audiences to use as the foundation for the new brand. How do they consume information? What existing brands resonate with them, and why? From there, we will conduct baseline market testing to gather data points that will inform concept development.
With that data-driven roadmap, our design team begins working on initial brand concepts. These early concepts narrow down the visual language before creating the final product. This sets off an iterative process between you, our design team, and the data as we calibrate the new brand to your specifications.
The logo and brand guide are the culmination of the entire branding project. We also include a comprehensive logo package and brand guide to ensure consistency going forward.
Percentage of people who expect their experience with a brand to feel consistent across all platforms, and believe that an inconsistent experience indicates a poor product. Don’t lose out on potential prospects because of shoddy branding.
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