How it works:
Too many marketers only contact their audience when they want something. You wouldn’t tolerate that in a real-life relationship, and more and more consumers refuse to tolerate that behavior from brands.
Content marketing focuses on creating engaging and informative content to keep the connection between consumers and brands alive in between asks.
IMGE utilizes social media monitoring and issue research to help your brand stay on top of the discussion in your industry. We combine that knowledge with our expertise in creative content creation. We help you build up your brand as an authority within your industry. When consumers look for answers in your issue area, we want them to turn to you first.
This relationship building pays off in the long run, and helps keep your audience engaged.
While gathering three times the leads, content marketing, on average, costs this much less than advertising:
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