Digital Strategy in a Recount: The Secret Ingredient Your Campaign Needs
April 2021 | by Anthony Pileggi
By Kevin Robillard
Phil Musser, the chairman and CEO of Republican digital firm IMGE, is leaving the company to become the senior vice president for communications at Boeing in Chicago — with the firm bringing on a host of big names to replace him.
Phil Cox, like Musser a former executive director of the Republican Governors Association, is joining the firm as a partner and replacing Musser as chairman. Ethan Eilon will become the firm’s president, with Megan Foote, currently the firm’s vice president, becoming a partner and chief operating officer and assuming responsibility for the firm’s day-to-day operations.
Gerrit Lansing, the RNC’s former chief digital officer, and Gary Coby, the Trump campaign’s digital advertising and fundraising director, will become senior partners.
Marty Obst, a longtime top aide to Vice President Mike Pence, is joining the firm as a senior adviser.
“I couldn’t be more thrilled about the amazing team coming in to lead my agency, which is experiencing record growth due to great client service, a dynamic culture, and a commitment to winning for our clients,” Musser said in a statement. “We have an awesome team led by Megan at IMGE today, and the addition of Ethan, Phil Cox, Gerrit, Gary and Marty will take the company to a whole new level.”
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