Generra Peck

Senior Advisor

Generra Peck holds more than a decade of experience leading complex political, communications, and issue campaigns.

Most recently, Generra led a multi-million dollar issue advocacy campaign to get the USMCA trade deal passed in Congress. Prior to that she served as policy director on Ed Gillespie’s 2017 Virginia gubernatorial campaign. Generra’s speciality is taking complex policy issues and executing the most effective political and communications tactics to achieve results. She has held senior roles in more than a dozen political organizations, gubernatorial offices and transitions, and policy advocacy campaigns.

Generra graduated from the University of Richmond and received her MBA from the Darden Graduate School of Business at the University of Virginia. She co-teaches the University of Richmond’s Political Campaign Management Professional Certificate program and has been a guest speaker at the Institute of Politics at the Harvard Kennedy School of Government, and the University of Virginia’s Batten School of Leadership and Public Policy, among others. She lives in Richmond, Virginia.