IMGE Testing Hub — Always-On Experimentation & Test Results
Hypothesis
If we add a thermometer on a soft ask landing page, users will be more likely to submit an answer to the quiz or sign their name because of a bandwagon effect.
Results
57.4% relative increase in conversions for the treatment group. 99% confidence interval.
650
Control Sample
735
Treatment Sample
100
Control Testing
178
Treatment Testing
Key Takeaways
The inclusion of a signature thermometer drew significantly more conversions.
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Test Details
Vertical
Marketing
KPI
Conversions