IMGE Testing Hub — Always-On Experimentation & Test Results
Hypothesis
Posting more frequently on X each day will increase overall social performance, both impressions and engagements.
Results
534% relative difference in impressions and 138% relative difference in engagements when comparing posting once a day versus posting three times a day.
Key Takeaways
Posting 3-4 times a day is best for optimal X performance.
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Test Details
Vertical
Social Media
KPI
Engagements