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Marketing

test_id: 16

Will putting multiple links in an MMS increase clicks?

Hypothesis

Providing multiple links in an MMS for our active shortcode will achieve more clicks per text message.

Results

Treatment resulted in an 8.8% decrease in clicks. 99.9% significance level.

77378

Control Sample

73446

Treatment Sample

5975

Control Testing

5170

Treatment Testing

Key Takeaways

Providing multiple links in an MMS did not achieve more clicks.

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Test Details

Vertical

Marketing

KPI

Clicks