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Advertising
test_id: 18
Will adding lifetime donation value data improve revenue per conversion?
Hypothesis
Adding lifetime donation value data to a donor list to create a 1% lookalike audience will lead to a higher revenue per conversion.
Results
113.8% relative increase in revenue per conversion. 95% significance level.
Key Takeaways
The inclusion of customer value in donor lists led to higher revenue per conversion.
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Test Details
Vertical
Advertising
KPI
Revenue Per Conversion