IMGE Testing Hub — Always-On Experimentation & Test Results
Hypothesis
X posts with video or motion graphic will earn more engagements per post than static graphics.
Results
Videos resulted in a 119% relative increase in impressions and a 74% increase in engagements. 100% statistically significant.
Key Takeaways
Videos are more effective in increasing engagement on X.
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Test Details
Vertical
Social Media
KPI
Engagements