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Fundraising
test_id: 20
Will adding a unique donation amount to a button increase click rates?
Hypothesis
Adding a specific monetary ask to a CTA button will achieve higher click rates.
Results
25.8% decrease in clicks. 99.9% statistically significant.
182089
Control Sample
182947
Treatment Sample
1057
Control Testing
788
Treatment Testing
Key Takeaways
A specific monetary ask did not increase clicks.
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Test Details
Vertical
Fundraising
KPI
Clicks