IMGE Testing Hub — Always-On Experimentation & Test Results
Hypothesis
Donation pages with a custom CSS background will achieve a higher number of conversions.
Results
1,442.9% relative increase in conversions for the treatment group. 99% confidence interval.
162
Control Sample
133
Treatment Sample
3
Control Testing
38
Treatment Testing
Key Takeaways
Modern design and UX enhancements led to substantial conversion gains.
Share This Test
Test Details
Vertical
Fundraising
KPI
Conversions