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Advertising
test_id: 22
Will Meta’s “Max Conversions” targeting result in a lower cost per lead?
Hypothesis
Meta ads optimizing for maximizing conversions will result in a lower cost-per-lead.
Results
Max conversions goal led to 83% more raised and a 79% higher ROAS.
Key Takeaways
Max conversions goal resulted in higher quality leads despite a higher cost-per-lead.
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Test Details
Vertical
Advertising
KPI
Cost Per Lead