IMGE Testing Hub — Always-On Experimentation & Test Results
Back to Testing Hub
Advertising
test_id: 23
Will combining all targeting into one audience lower the cost per lead?
Hypothesis
A single large audience in a Meta lead generation campaign will result in a lower cost-per-lead.
Results
Split audiences performed better, with a 20% lower CPA and a 10% higher conversion rate.
Key Takeaways
Split audiences allow for better conversions than a combined audience.
Share This Test
Test Details
Vertical
Advertising
KPI
Cost Per Lead