IMGE Testing Hub — Always-On Experimentation & Test Results
Hypothesis
Donation pages with a custom CSS background will achieve a higher number of conversions.
Experiment Design
Users were split 50/50 between the two donation pages. The control group received the standard landing page, and the treatment group received the CSS landing page.
Results
1,442.9% relative increase in conversions for the treatment group. 99% confidence interval.
162
Control Sample
133
Treatment Sample
3
Control Testing
38
Treatment Testing
Key Takeaways
Modern design and UX enhancements led to substantial conversion gains.
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Test Details
Vertical
Fundraising
KPI
Conversions