IMGE Study: Potential 2024 Republican Presidential Candidates’ Email Programs
May 2022 | by Madison Morris
Marketing Our Favorite Tools
In this post, we will discuss the newest social media platform on the block, GETTR, and how it fits into a so-called “parallel economy”.
GETTR, like its predecessor Parler, is a micro-blogging social media platform that intends to compete with Twitter.
Here’s everything you need to know about GETTR:
The platform was launched on July 4th, 2021, by former Trump Aide Jason Miller, who claims it is “for everyone across the political spectrum” and touts its adherence to 1st Amendment principles.
As conservative creators and personalities continue to be shadowbanned and Twitter under new leadership, censorship has intensified beyond prominent conservatives.
In November 2021, GETTR had 3 million total users and nearly 400,000 daily average users, but all of that was about to change in January of 2022, thanks to one podcaster.
On January 2, 2022, comedian and podcaster Joe Rogan, who commands an audience of 11 million viewers, and 8 million Twitter followers, joined the platform after criticizing the recent crackdown on Twitter. With his first post being:
In the days after Joe Rogan joined the platform, GETTR saw a surge of 1 million new users bringing the total number of users up to 4 million, according to GETTR Global Communications Director Ebony Bowden.
Other GETTR users include politicians, cable news commentators, and celebrities, including Congressman Mo Brooks, Former Congresswoman Tulsi Gabbard, NBA Player Enes Kanter, and Comedian Rob Schneider.
With the “gets” of Kanter, Gabbard, and Rogan to the platform, it seems GETTR has been more successful in attracting a broader spectrum of political opinions where its predecessor Parler failed.
Where the platform shines is with its “Live” section, allowing users to search and browse through Livestreams. Once a Livestream is clicked, it will take you into a video player which features a live chat, allows easy rewind of the stream, or expands to a full screen. We found it much better than the clunky and frustrating video player Twitter uses for live streams.
Despite avoiding Parler’s pitfalls, GETTR is not without issues and controversies.
Our team has noticed a few bugs in our short time on the platform’s web version. The follow button does not consistently work under the Suggested for you section, making it more challenging to follow prominent users. This is especially tedious if you’re a new user and looking to expand your follow list.
That brings our attention to the best and worst thing about GETTR: its User Interface. We found the user interface very straightforward and familiar. A dedicated “Explore” and “Trending” section is sorely missed, but the “GETTR News” section suffices for breaking news alerts and trending stories.
The UI is lacking a little in originalityーa tweet is just a”post”, a comment is a comment. A retweet is a “repost”.
Lastly, there are some controversies worth mentioning with the platform. The first is hackers targeted the platform at launch, but as we’ve seen in recent years, even Twitter, with all of its security measures, is not immune to these attacks.
More recently, a controversy with one of the platform’s most prominent users, Joe Rogan, accused the platform of artificially boosting total followers to 9.1 million despite GETTR not having that number of users. CEO Jason Miller explained that this is due to the eventual rollout of cross-platform posting.
The short answer: Not yet.
But CEO Jason Miller has stated that the platform does have plans to roll out multiple monetization options including micro-tips, and subscriptions for content creators. In addition, the company has plans for revenue generation including a merchandise store and something called “GETTR pay”.
“You’ll have that ability to monetize on the GETTR platform.” pic.twitter.com/Q7D8ctWFXd
— GETTR (@GETTRofficial) December 23, 2021
For a brand seeking to reach a broader audience than the heavily right-leaning audience that Parler provides, it may be wise to use GETTR as a component of its omnichannel marketing strategy.
In addition, a brand that often incorporates live video content could benefit from the seamless and frankly better Livestream integration than what Twitter currently provides.
With the upcoming launch of Donald Trump’s Truth Social App later this month, it will be interesting to see how the dust settles in the micro-blogging space between Parler, GETTR, and Truth Social.
For now, with Twitter cracking down more and it becoming more difficult to reach a conservative audience, having a diversified social media presence is a great idea.
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