Digital Strategy in a Recount: The Secret Ingredient Your Campaign Needs
April 2021 | by Anthony Pileggi
Not a lot of working professionals have the time to commit to reading an 800-page book to stay abreast of news and industry trends. But a trend from the 2000s that saves time and educates audience members is making its way back into the spotlight: podcasts.
Our senior team shared seven podcasts worth listening to on your morning commute that focus on a wide range of topics including the economy, sports, entrepreneurship, and more.
Megan Foote, Executive Vice President
When you think of riveting discussion topics, the economy probably isn’t at the top. However, Planet Money makes economics interesting and fun. Our Executive Vice President Megan Foote says, “I listen to this every day on my way to work. It offers a good variety of topics and is very short.” Planet Money launched during the 2008 recession and over 800 episodes later, they’re still finding interesting ways to break down the complexities of economics without compromising the information you need to know.
Keeping a pulse on the economy is crucial as a full-scale digital firm. Understanding the direction and reasons behind consumer behavior helps us evaluate and advance campaign strategy, ensuring optimal results for our clients.
Gerrit Lansing, Senior Partner
It can be tricky to keep up with tech and culture trends, news, and the future all on your own. Luckily, podcasts like a16z keep subscribers like our Senior Partner Gerrit Lansing up-to-date.Silicon Valley-based venture capital firm Andreessen Horowitz, also known as a16z, produces this weekly podcast, bringing on experts and leaders within their respective industries, and other fascinating guests from across the globe. From tech or cultural trends to current or future events, a16z offers knowledge that can be applied to nearly every industry, digital or not. Here at IMGE, we strive to be a step ahead of competitors, so podcasts like this give us a fresh perspective on the latest trends from industry leaders.
Ryan Lyk, Vice President of Client Services
If you’re looking for a weekly podcast that features leaders in business and management, look no further than the Harvard Business Review’s HBR IdeaCast. Each episode ranges from 15 to 30 minutes long, so they’re the perfect length to get through in one sitting. Each episode features special guests, like Ming Zeng, Chief Strategy Officer at Alibaba, and covers business and management strategies, self-improvement skills within the office space, and maximizing potential within teams. Listening to different approaches from reputable and experienced leaders challenges us to improve the way we think about work and perform at IMGE.
Sarah Heidelberg, Director of Operations
It’s always intriguing to hear about the earlier days of successful modern businesses. From the initial idea and conceptualization to the execution, each business follows its own unique path. If entrepreneurship piques your interest, you will love How I Built This. Host Guy Raz brings entrepreneurs, innovators, and idealists on his show to share the unique and entertaining stories behind their businesses. Not only is this podcast great for learning about the different processes companies go through to turn dreams into reality, but it’s also great for learning about being passionate and thinking outside conventional barriers in work from entrepreneurs themselves. Innovation, creativity, and discovering the untapped potential within a market is necessary to build and maintain a business. It’s critical for digital firms to be innovative and adapt if they are going to succeed.
Alex Boedigheimer, Director of Marketing
Maybe business-oriented podcasts aren’t for you, or maybe you’re looking for a lighter podcast to follow for 3 hours during your weekday. The Dan Patrick Show is the sports-related podcast you never knew you needed.The Dan Patrick Show, commonly referred to as “The DP Show” by regular listeners, features a wide range of guests including Hollywood stars and comedians, but focuses on athletes, coaches, broadcasters, and reporters for Sports media sources. Dan Patrick and guests share their thoughts on sports and pop culture while adding a bit of humor, always keeping the show entertaining. Sometimes we all need a break from the serious news. This podcast is a perfect escape from the seriousness of everyday life.
Gabe Egan, Director of Advertising Operations
Reply-All is a captivating podcast that discusses stories concerning the internet’s influence over people and vice-versa. Covering unique stories, hosts PJ Vogt and Alex Goldman do an excellent job narrating plots and describing characters. Though it comes across as a technology-focused show, it highlights raw human stories and experiences through the lens of their common connection – the Internet. Recognizing and understanding the role that the Internet plays in each story shifts listeners’ perspectives to think about the how their own personal experiences are also influenced by the Internet. At IMGE, we constantly try to innovate, improve, and look at things from a different perspective. Listening to a podcast like Reply-All makes us think about things we might normally gloss over, and reminds us to consider how the Internet is shaping us and how we’re shaping it.
Josh Mahan, Director of Design
Design is everywhere we turn, but often the details can be overlooked. If design is something you’re interested in, or even if it’s something you want to learn more about, you’ve got to check out 99% Invisible with Roman Mars. This podcast is about the hidden design of things you don’t think about, including the architecture and design that shape our world. For instance, one podcast is all about all the work that goes into making the acoustics for different types of buildings. 99% Invisible puts you in a mindset where you consider all the tiny details that work together to form a finished project. At IMGE, we value unique points of view and prioritize details big and small for our clients. We aim to always look at things from a fresh perspective so that we can foster more creativity.
Take the time to check out some of these podcasts. They’re all manageable lengths and are a great way to keep yourself occupied whether you’re on your work commute, doing laundry, or while you’re out shopping.
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